First African denim retail store Afrikanswiss, opens for business

The end of winter ushers in an exciting new genuinely African denim premium brand retail store, Afrikanswiss opened its doors in the heartbeat of Joburg at 10 a.m. on Saturday the 26th of July 2014.

Located a walk away from Ghandi Square, Shop 11 Fox Street, the store’s afro-centred atmosphere guarantees to give its patrons a passionate Afrikanswiss experience that is multifaceted, an experience that is spiritually holistic while the space seeks to empower and inspire.

The clothing range exudes Afrocentric premium exclusivity with an urban twist. In essence, the Afrikanswiss brand is committed to dressing the body with dynamic denim Afrikanswiss interpretations in fusion with Africa’s inspirational stories.

“We want to be known as the first premium denim brand in Africa. A brand that has a story to tell. A story of Johannesburg’s township trio running a successful fashion brand. We have a story to tell.  An inspirational story that is going to inspire people the Afrikanswiss way,” says Tshepo Mohlala, the marketing director.

“So come and join the Afrikanswiss family as we celebrate, embrace and reclaim the pride of Africa,” adds Thato Mafubelu, the stylist.

For press assistance contact Tshepo Mohlala  Cell: +27 (0) 78 337 7381 E-mail: 

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Author: PR Officer

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