Dirt as much a money spinner as beauty

Mpact Recycling has renewed its partnership with the glamorous Mrs South Africa pageant for 2016, with the intention of empowering consumers on the benefits of recycling. One of these is the fact that there are many ways in which ordinary people can make money from recycling. According to PRASA, the recycling industry in South Africa already provides jobs for 100 000 people – and rising.

The company recently announced that it has renewed its partnership with the glamourous Mrs South Africa pageant for the second consecutive year.

Donna-Mari Noble, Mpact Recycling Communications Manager says: “Not only is recycling good for the environment, but you can make a living while doing something you are passionate about. Whether it’s collecting paper, (PET) beverage bottles, milk and juice cartons, or even cans.

“Given high unemployment rates in many areas, many jobseekers are looking at alternative ways of earning a living, so we anticipate income earning opportunities will rank highly on the agenda in community meetings. Recycling has an important message to convey in this regard: it enables people to earn extra money by collecting used paper, cartons and PET to resell, while doing something great for the planet and saving resources,” says Noble.

As an organisation, Mrs South Africa has changed the perception of what married women can and should be doing for their communities. Beauty with a purpose and making a difference is a key part of the beauty pageant.

Joanie Johnson, Managing Director of Mrs South Africa adds, “As part of the competition, our finalists are encouraged to help with community upliftment and development initiatives throughout South Africa. Raising awareness of income-earning opportunities and charitable work are important aspects of the contestants’ journey.

“Through the partnership with Mpact Recycling, our finalists are encouraging communities to establish themselves in recycling, stimulating job creation through collection of recyclables, educating these communities and schools on the importance of looking after the environment, whilst also enabling them to raise much needed funds,” says Johnson.

One of the biggest supporters of those making their living from recycling is Mpact Recycling which collects more than 500 000 tonnes of waste paper and cardboard every year. Mpact has helped many entrepreneurs start recycling businesses through its over 40 buy-back centres, and its regular collections from more than 2,000 schools and communities. In 2015, Mpact’s mascot, Ronnie Recycler visited 294 schools, with his recycling message reaching over 143,000 learners. Programmes such as these help Mpact Recycling reduce waste going into landfills through a growing culture of reducing, reusing and recycling.

“In turn, other recycling opportunities exist in the collecting, sorting, cleaning and processing of these recyclables. These recycled materials are used in the manufacturing process as raw materials for new paper and packaging,” Noble says.

Author: Press Release

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