Philips South Africa unveils PerfectCare Azur steam iron

  • Philips PerfectCare Azur steam iron with OptimalTemp technology and T-ionicGlide soleplate is safe to use on all ironable garments.
  • With no setting or adjustments required, Philips has perfected ironing technology ensuring your clothes will never be damaged again.
  • Philips is the World’sNo.1 Ironing Brand (Euromonitor International Iron category retail sales 2012 – 2013)

Philips South Africa announced the launch of its latest innovation in Garment Care technology. The PerfectCare Azur steam iron (also known as the iron that will never burn) is the fastest and most powerful steam iron in its class.

Consumers spend large amounts of money each year on their clothes and there is no worse feeling than when your favourite item gets ruined by burn or shine marks. Choosing the right iron is an investment, not a compromise, and should be part of everyone’s garment care regime.

Whether you are a rooky or ironing guru, the Philips PerfectCare Azur can be used on any ironable garment, from silk, to linen, to cotton, to cashmere; in any order and without adjusting the temperature. PerfectCare Azur delivers perfect results without the risk of burn or shine. Ironing is now simpler and safer every time.

“Research and development is the cornerstone to our innovations. From our research we found that most consumers had an issue with finding the right temperature for specific fabric types and in most cases burned their clothing due to an incorrect heat setting, said Lucy Jones Marketing Head for Philips Consumer Lifestyle, Africa. “There is also wasted time spent on sorting garments into categories that require the same heat setting.”

“The noteworthy benefits of the PerfectCare Azur iron are that it takes guesswork out of choosing optimal temperature settings and reduces time spent by providing the ability to switch from one garment to another without any adjustments to the temperature,” added Jones.

Philips understands the need to develop innovation that makes a real difference in consumer’s lives and as tested and approved by independent textile experts, the PerfectCare Azur is one just such proof point.

Highlights include;

One perfect setting for all your clothes

The PerfectCare Azur is designed with OptimalTemp technology which ensures the exact combination of temperature at all times, making it 100% safe to use on all fabrics and adjustment-free.

Comfortable Ironing

T-iconicGlide is Philips’ best 5-star rated soleplate iron which is also suitable to use with tap water. Furthermore, its Quattro Precision Tip has been specifically designed to reach tricky areas.

Fast and Powerful Ironing

2600 W of power ensures the iron heats up quickly and gives a powerful performance. The steam output is recorded at 50g/min for better crease removal.

Eco Passport

Philips strongly supports eco-design of products. The PerfectCare Azure switches off automatically recording a 10% saving in energy reduction.

2 Year Guarantee:

The PerfectCare Azur iron comes with a 2 year guarantee.

Author: Press Release

Publish your press release instantly without any paywall.

Share This Post On

Leave a Reply