Picodi.co.za launches to service coupons market
International Coupons Group, leading online coupon provider in Poland, Norway and Turkey, announced the launch of a new site on the South Africa’s market. Picodi.co.za will provide South African online shoppers with free online promotions and vouchers to help them save money when shopping online.
The Group becomes an important player in the coupon code market. In 2014, the International Coupons’ websites generated approximately 88 million euros in sales and received over 10 million visits in total. The coupon sites owned by the Group receive an average of over 800,000 visits each month and this figure only continues to grow.
The new coupon code websites of International Coupons went live in February 2014.
The launch of new coupon code sites, which offer online discount codes and deals from the online shopping sites, is part of the Group’s strategy to facilitate saving money to consumers worldwide.
This time, the company released the website under one brand name – “Picodi”. Currently Picodi has been launched on such markets as Australia, Singapore, South Africa, Columbia, Chile, Belorussia and Ukraine. The website’s user-friendly nature will help users get an instant access to online discount codes and coupons.
By creating and rolling out new international websites, the company wants to achieve a strong and coherent brand identity that uses the “Picodi” name. “We hope to build a strong brand presence and turn Picodi into a synonym for discount shopping” – said Szymon Dobosz, the company’s CEO.