Soluble Corn Fibre Market Regulations and Competitive Landscape Outlook to 2020
Soluble corn fibres are healthy fibres that are used as ingredients in a large number of food items and beverages. It falls under the category of functional fibre or prebiotic ingredient. An emerging market for prebiotics translates into a potential market for soluble corn fibre ingredients. These are short-chain fatty acids stable with many food ingredients. With growth in processed foods industry, the demand for dietary fibres is increasing across the food industry. Soluble corn fibre can be easily incorporated in confectionery items, bakery products, sauces, cereal bars, chocolate bars, cold beverages and soups. These fibres are generally added in food or beverages to boost their fibre content without sacrificing taste or texture.
Soluble corn fibre fortified foods in routine dietary intake are beneficial in preventing risks of coronary heart disease, prediabetes, stroke, hypertension, obesity, type 2 diabetes and certain gastrointestinal disorders among others. The use of soluble corn fibre products is significant in producing fortified foods. In addition, its application develops low viscosity in beverages, much required by the manufacturers. These fibres are potentially substituting insulin in a range of bakery applications due to its positive health attributes and process stability (heat, pH, etc.).
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With the rise in disposable income and a shift towards leading a healthy life, the industry has felt an augmented demand for soluble corn fibres. In addition, advancement in food technologies to produce label-friendly products happens to be a major supply side driver of this market. One of the restraints of the market could be the process stability of corn-soluble ingredients as these products are highly application specific.
The soluble corn fibre market can be segmented on the basis of its application as food & beverages, nutraceuticals and clinical nutrition, animal nutrition and others. It can also be classified on the basis of end-user usage pattern of soluble corn fibre into breakfast, lunch, dinner and on-the-go eating. One of the major advantages of soluble corn fibre is, it can be used as low-calorie fillings in a range of food items, specially baked goods and confectionery. In addition, there is a growing demand for soluble corn fibres in frozen entrees such as pasta and tortillas in packaged food industry. Regionally, the market can be divided into Asia-Pacific, North America (the U.S., Canada and Mexico), Western Europe, Eastern Europe, Middle East and North Africa, and Rest of the World (Latin America and South Africa).
There is an increasing trend towards “good source of fibre” and “high fibre” labelled foods. Thus, food companies such as Cargill Inc., ConAgra Foods, Inc., Nestle S.A and others are increasingly incorporating such soluble fibres in their products to attract retail consumers. Some of the most talked about new product launches in the category of soluble corn fibres include Promitor Soluble Corn Fibre by Tate & Lyle and Nutriose FM06 by Roquette Frères S.A. Some of the strategies that companies follow are strategic alliances with food processors, diversification and new product launches. Food expositions are the best platforms to showcase new products in ingredients category, for most of the downstream industry players tend to seek ingredients suitable for their products at such exhibitions.
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The growing demand for nutritive foods along with innovation in fibre technology has attracted the attention of large manufacturers towards soluble corn fibre as a dietary ingredient. It is used in functional foods and beverages to increase their nutritive value and for transparent labelling. Major FMCG companies such as Kellogg’s, The Quaker Oats Company, Nestle S.A, and Danone are potential customers for these fibres. These companies invest huge amounts in manufacturing healthy fibre-based products for breakfast and on-the-go eating for health conscious consumers.
The major players/manufacturers are Roquette Frères S.A., Tate & Lyle, Archer Daniels Midland Co. and General Mills, Inc. among others.